Product Launch Playbook — Plan a Coordinated Launch from Pre-Heat to Post-Launch
About this product
Launch Is Not One Day. It Is a 5-Phase System from Pre-Heat to Post-Launch.
A great launch is not one great post. It is an orchestration — social, email, PR, and community firing at the same time. Product Launch Playbook is a full workflow: launch tier classification, phased timeline, ORB channel strategy, complete content suite, press outreach materials, Product Hunt strategy, and a 30-day post-launch plan.
What You Get:
• Launch tier classification — scale of effort, channels activated, timeline length
• Phased launch timeline — from T-8 weeks to post-launch with tasks, owners, and gates
• ORB channel strategy — Owned, Rented, Borrowed channel activation plan
• Complete launch content suite — announcement blog, social posts, email sequence, landing page copy
• Press outreach materials — press release, journalist pitch, media list targeting
• Product Hunt strategy — optimized listing, maker comment, upvote activation
• Post-launch 30-day plan — sustain momentum after launch day
Why It Is Different: AI writes all the assets; you coordinate the timing and add the authentic story only you can tell. One playbook = entire launch orchestration from pre-heat to post-launch sustain.
For founders launching a product, feature, or new version with multi-channel coordination. Time: 100-140 min (~65% AI, ~35% you).
