21 Pawbytes Marketing Agency Skill
About this product
Here's what most founders don't realize: AI can do more than write captions and suggest blog topics. It can act like an entire marketing team — if you give it the right skills.
This free pack gives you access to 20 specialist marketing skills that work inside Claude. Each one is designed for a specific discipline: SEO, email, social media, pricing, CRO, PR, product launch, sales enablement, retention, and more. Call the skill you need directly — Social Media for content calendars, SEO for keyword research, Email for sequences, Pricing for tier design.
Think of it as trying specialist team members before you hire the full system.
What You Get (20 Skills)
| # | Skill | What It Does |
|---|---|---|
| 1 | Product Context | Builds positioning, ICP, messaging framework |
| 2 | SOSTAC Strategy | 6-phase marketing planning framework |
| 3 | Social Media | Platform strategy, content calendars, hashtag systems |
| 4 | Content Marketing | Blog posts, editorial calendars, content strategy |
| 5 | SEO | Keyword research, technical audits, GEO optimization |
| 6 | Email Marketing | Sequences, newsletters, automation, deliverability |
| 7 | Video Marketing | YouTube/TikTok/Reels strategy, scripts, thumbnails |
| 8 | CRO | Landing pages, A/B tests, signup flow optimization |
| 9 | Pricing | Tier design, value metrics, willingness-to-pay |
| 10 | Marketing Psychology | Behavioral science, persuasion frameworks |
| 11 | Product Launch | GTM strategy, launch timelines, Product Hunt |
| 12 | Paid Ads | Google, Meta, LinkedIn strategy & ad copy |
| 13 | PR | Press releases, journalist outreach, crisis comms |
| 14 | Analytics | GA4, GTM, attribution, measurement |
| 15 | Dashboard | Marketing KPI dashboards with LLM-built UI |
| 16 | Sales Enablement | Pitch decks, objection handlers, battle cards |
| 17 | Retention | Cancel flows, dunning, win-back campaigns |
| 18 | Referral | Referral programs, affiliate structures |
| 19 | Community | Discord/Slack, champions programs, community-led growth |
| 20 | Growth Hacking | Viral campaigns, unconventional low-budget tactics |
How It Works
- Install the skills in your AI workspace (Claude Code, OpenClaw, etc.)
- Call the skill you need directly —
/paw-mkt-socialfor social strategy,/paw-mkt-seofor keyword research,/paw-mkt-emailfor sequences - The specialist executes its workflow and delivers specific output
No more typing random prompts hoping for something useful. Each skill has its own expertise, workflow, and output format.
But figuring out which skill to call and when — that's what the playbooks solve.
How This Differs from the Foundation Playbook
| This (Free Skills Pack) | Foundation Playbook |
|---|---|
| Free access to 20 skills (no coordinator) | Free step-by-step playbook |
| Call each skill directly | Guided workflow: setup → positioning → SOSTAC |
| No structured workflow | 60-120 min structured process |
| Best for: exploring what's possible | Best for: building your marketing foundation |
| → Then upgrade to specific playbooks | → Then feeds into every paid playbook |
Who It's For
- Founders who want to try AI marketing skills before buying a full playbook
- Anyone who's only used AI for "write me a caption" and wants to see what's really possible
- Freelancers and solo operators exploring the Pawbytes ecosystem
- Buyers who aren't ready for Complete Marketing OS yet but want a taste
What's Next (Upgrade Path)
| After Trying This Pack | Recommended Next Step |
|---|---|
| "I need one specific channel" | Individual playbook (Rp 99,000) |
| "I want the coordinator + whole system" | Complete Marketing OS (Rp 349,000) |
Free vs Paid — What's the Difference?
Free pack = raw skill access. You call skills directly — one at a time. Great for exploration and quick tasks. But you need to know which skill to call and when.
Paid playbooks = structured workflows with step-by-step prompts, expected outputs, refinement checklists, workflow chaining, and the Agency Coordinator that routes any request to the right specialist automatically. The playbooks tell you exactly what to do, in what order, and what to check at each step.
Why This Exists
We noticed a pattern: founders would buy playbooks and then realize they needed to understand the skills first. This free pack removes that friction. Try the skills. See what's possible. Then buy the playbook when you're ready for the structured system — where the Agency Coordinator ties everything together.
It's free. No credit card. No time limit. Just the skills.
